A Discussion on Influence with Mark Miller
At the recent New Media Expo in Las Vegas, Sam caught up with Mark Miller from NBSP. Mark’s a great example of building communities through storytelling, and runs a Soundcloud podcast called 30 in 30,...
View ArticleTopic, Intent, Time, Geography – The Context of Influence with @Traackr
One of the big talking points around influence – and, by association, influence marketing – is the question of context. It’s all very well putting 10,000 influencers in front of a brand and selling...
View ArticleAppinions – A Big Step Forward for Influence Marketing
Danny Brown and I were excited to interview David Fausel, VP of Consulting Services from Appinions this week in our Google+ Community. We’ve been speaking to the team at Appinions for quite some time...
View ArticleInfluence Marketing vs Social Scoring and Mapping It All to Business Results
Since before we had even published the Influence Marketing book, my co-author Sam Fiorella and I were frequently asked the difference between “influence marketing” (our definition) and “social...
View ArticleStop Scoring Influence, Start Creating Influence Paths
A few months ago, I sat down with Steven Sefton, Digital and Social Media Director for Zap Designs, to discuss a variety of topics including the differences in cultural marketing based on location;...
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