A Discussion on Influence with Mark Miller
At the recent New Media Expo in Las Vegas, Sam caught up with Mark Miller from NBSP. Mark’s a great example of building communities through storytelling, and runs a Soundcloud podcast called 30 in 30,...
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Topic, Intent, Time, Geography – The Context of Influence with @Traackr
One of the big talking points around influence – and, by association, influence marketing – is the question of context. It’s all very well putting 10,000 influencers in front of a brand and selling...
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Appinions – A Big Step Forward for Influence Marketing
Danny Brown and I were excited to interview David Fausel, VP of Consulting Services from Appinions this week in our Google+ Community. We’ve been speaking to the team at Appinions for quite some time...
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Influence Marketing vs Social Scoring and Mapping It All to Business Results
Since before we had even published the Influence Marketing book, my co-author Sam Fiorella and I were frequently asked the difference between “influence marketing” (our definition) and “social...
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Stop Scoring Influence, Start Creating Influence Paths
A few months ago, I sat down with Steven Sefton, Digital and Social Media Director for Zap Designs, to discuss a variety of topics including the differences in cultural marketing based on location;...
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